TSEKH - tbtbo agency

TSEKH DESIGN

Brand strategy, Identity

GOAL

Improve positioning and identity to increase brand value

SOLUTION

Formulate a confident positioning and develop a new design code.

TSEKH studio specializes in multiformat design support of the largest digital and e-com companies. Its team consists of professionals from different fields of creative industries, all of whom have an active life position. These are wizards and experimentalists who solve complex and non-standard tasks.

We analyzed the values of the owners of this business, its ordinary employees and key customers. Then, we correlated the obtained data with the competitors’ stories.

This enabled us to formulate a new and more complex positioning. TSEKH is an initiative business partner for developing creative solutions that make the brand stronger.

We updated the logo according to modern trends, rendering it a more digital character. The resulting symbol epitomizes bonds, partnerships, collaborations and eXperiments. Depending on the purposes of communication, it can transform into multiple shapes: from the infinity sign to the DNA.

The key element of the new identity is frames. The entire design is packaged in certain forms, which are combined in various conjunctions and assembled into functional constructions. This becomes a recognizable visual feature of TSEKH, applicable to any surfaces and tasks.

This modal form creates a kind of dialog box, turning the identity into a full-fledged design system that supports communication with customers and reveals the essence of the brand. This system easily adapts to the adjacency of third-party companies and is manifested in merchandise, such as business cards, posters, event wristbands and navigation.

Summary

Client
TSEKH DESIGN

Industry
Digital

Services
Brand strategy, Identity

Partners
Robert Dertsyan
Alexey Evdokimov

Team

Daria Solonina, producer
Larisa Gryazeva, strategist
Dmitry Terekhov, designer

2022

Instagram
Behance

Projects
Agency
Our approach
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