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PROKOFIEV

PROKOFIEV

Brand strategy, Identity, Packaging

Brand strategy, Identity, Packaging

Prokofiev is a contemporary urban coffeehouse offering visitors a wide range of drinks based on coffee blends roasted in-house, as well as innovative dishes made from natural ingredients.

At the heart of Prokofiev’s emotional story is the flamboyant figure of Soviet composer Sergei Prokofiev. The neat aesthetics, a welcoming atmosphere, friendly staff and attention to detail: all of these resonate with the coffeeshop’s visual and thematic surroundings.

Prokofiev is a contemporary urban coffeehouse offering visitors a wide range of drinks based on coffee blends roasted in-house, as well as innovative dishes made from natural ingredients.

At the heart of Prokofiev’s emotional story is the flamboyant figure of Soviet composer Sergei Prokofiev. The neat aesthetics, a welcoming atmosphere, friendly staff and attention to detail: all of these resonate with the coffeeshop’s visual and thematic surroundings.

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The Prokofiev logo is an "orchestra in miniature", where each graphic element has its own meaning and refers to multiple allegories. For example, the logo in its entirety resembles the keys of a piano, and the shape of the letters is reminiscent of musical symbols on a stave.

The Prokofiev logo is an "orchestra in miniature", where each graphic element has its own meaning and refers to multiple allegories. For example, the logo in its entirety resembles the keys of a piano, and the shape of the letters is reminiscent of musical symbols on a stave.

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The brand font is the visible element of the overall brand identity and integral to it. Designed from scratch, the original Prokofiev font is created with particular attention to details, which are seamlessly woven into the overall visual fabric of the coffeehouse and complement any interior design.

The brand font is the visible element of the overall brand identity and integral to it. Designed from scratch, the original Prokofiev font is created with particular attention to details, which are seamlessly woven into the overall visual fabric of the coffeehouse and complement any interior design.

Example of use on badges

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Example of use in text

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Prokofiev Regular Cyrillic

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Prokofiev Bold Cyrillic

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Prokofiev Regular Latin

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Prokofiev Bold Latin

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Primary color gradation

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Primary colors

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The Prokofiev logo is a stand-alone decorative element, which, through replication on any surface, quickly evokes an association with the brand.

The Prokofiev logo is a stand-alone decorative element, which, through replication on any surface, quickly evokes an association with the brand.

Corporate pattern "Prokofiev"

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A stylized series of portraits of the composer in modern dot art style are a key element of the Prokofiev brand identity. 

A stylized series of portraits of the composer in modern dot art style are a key element of the Prokofiev brand identity.

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Additional historical figures depicted on lino prints (rubber-backed prints) really bring the coffeehouse to life and evoke the curiosity of guests. 

Additional historical figures depicted on lino prints (rubber-backed prints) really bring the coffeehouse to life and evoke the curiosity of guests. 

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An American paper clip and cork base are used to support the menu, which is backed by a photo of the maestro. Newspaper quality packing or cotton paper is used.

An American paper clip and cork base are used to support the menu, which is backed by a photo of the maestro. Newspaper quality packing or cotton paper is used.

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Команда проекта

Project team

Арт-дирекшн, дизайн — Владимир Коломейцев
Продюсирование — Алексей Евдокимов

2016

Art Direction and Design – Vladimir Kolomeitsev.
Production – Alexey Yevdokimov

2016