TBTBO Brand Mastering

The markets are oversaturated. There are millions of generic and similar products out in the marketplace. The old models do not work anymore.
We will tell you why.

Our clients want emotions.

They do not have time for rational analyses. 86% of consumers think of a brand first, not the product behind it. It is easier for them to associate their choice with something that resonates with their way of thinking and cultural code

(According to Loyalty Deciphered. How Emotions Drive Genuine Engagement. Capegemini Research 2017).

Ok, and how does this affect business?

of consumers are willing to pay more for a branded product that is indistinguishable in quality from competitors

According to a Marketing Science Institute (MSI) analysis

of purchase decisions in conservative B2B sales depend on the brand and only 17% on the manager’s efforts.

According to research by McKinsey & Company

of a company’s profit and capitalisation is the share brought in by the brand.

According to a Marketing Accountability Standards Board (MASB) analysis.

A brand is a multi-dimensional image of your product in the consumer’s mind. It is not just flashing packaging but a unique character that accompanies all points of contact with your audience. When the whole picture is coherent, the brand fully engages the consumer, and a purchase is made.

Clear steps instead of creative exploration.

Our work is based on a proven complex methodology where each subsequent decision is substantiated, clear, and explainable. A brand created this way knows exactly what to say, how to say it, with whom, and where.

Strong team

We pick a team made of top professionals in their fields based on the objectives of your company. Depending on the project scale, the work group includes:

• Project manager
• Creative director
• Art director
• Group of designers

• Strategy director
• Group of strategists
• Creative copywriter
• Illustrators and photographers