sber_eapteka_8-07_1194

Sber EAPTEKA Merch

Casting, Photosession

GOAL

Sber EAPTEKA decided to unite its teams with the help of modern merch.

SOLUTION

We developed fashion design for the company. We identified its in-house slang and used it as the basis for the prints.

Thanks to Sber EAPTEKA, many medicines are available throughout Russia. A modern logistics system enables them to be delivered within an hour. This is the highest level of professionalism for the organization, for whose employees a merch series was created, called “No contraindications". It allowed the brand to attract the attention of an audience that doesn’t care too much about its health yet.

sber_eapteka_8-07_0238
sber_eapteka_8-07_0676

The series is based on funny and concise lines. They were invented by the client within the team.These lines were applied to oversize T-shirts and hoodies: “Antibody”, “Vaccinated!”, “Health nut”, “Tablet/Pill”, “Vaccinee", “What the doctor prescribed" and so on.

sber_eapteka_8-07_0997
sber_eapteka_8-07_1471
sber_eapteka_8-07_0917
sber_eapteka_8-07_0495

Before switching to production and printing, we organized casting and shot trial materials. They were meant to be used in all the digital channels of the company to clearly showcase the ideas.

sber_eapteka_8-07_0905
sber_eapteka_8-07_0122
sber_eapteka_8-07_0415
sber_eapteka_8-07_1277-восстановлено
sber_eapteka_8-07_0571
sber_eapteka_8-07_0067-1
sber_eapteka_8-07_1194-1
sber_eapteka_8-07_0735
sber_eapteka_8-07_1134-восстановлено
sber_eapteka_8-07_0113-2

Summary

Client
Sber EAPTEKA

Industry
E-commerce

Services
Casting
Photosession

Partners
Robert Dertsyan
Alexey Evdokimov

Team
Artem Agafonov - photographer
Tatiana Kalyuzhnaya - stylist
Olga Solovieva - casting director



2021

Projects
Agency
Our approach
Contact us

+34 674 440 158
hello@tbtbo.com
Placa del Bonsucces 7,
08001, Barcelona, Spain
© 2022, tbtbo brand mastering