Sber EAPTEKA Merch

Sber EAPTEKA Merch

Casting, Photosession

GOAL

Sber EAPTEKA decided to unite its teams with the help of modern merch.

SOLUTION

We developed fashion design for the company. We identified its in-house slang and used it as the basis for the prints.

Thanks to Sber EAPTEKA, many medicines are available throughout Russia. A modern logistics system enables them to be delivered within an hour. This is the highest level of professionalism for the organization, for whose employees a merch series was created, called “No contraindications". It allowed the brand to attract the attention of an audience that doesn’t care too much about its health yet.

The series is based on funny and concise lines. They were invented by the client within the team.These lines were applied to oversize T-shirts and hoodies: “Antibody”, “Vaccinated!”, “Health nut”, “Tablet/Pill”, “Vaccinee", “What the doctor prescribed" and so on.

Before switching to production and printing, we organized casting and shot trial materials. They were meant to be used in all the digital channels of the company to clearly showcase the ideas.